![]() Schreiner said it would be fantastic if Baahubali 2 could be their next Avatar. 'Avatar', and movies like that add a very big boost to our business," he said. "It kind of added the turbo charger to our business and we went from one level of development to another and our business today is over 1,200 screens all over the world with another 500 on the way. "I think Baahubali 2 will have a very positive impact on IMAX number-wise, and will also drive more demand to develop more IMAX theatres," John Schreiner, Senior Vice President of Theatre Development, IMAX Corporation, said.Ĭiting how a successful film can impact the IMAX business in a dramatic way, he said: "Back in late 2009, IMAX had about 400 theatres around the world and then the movie 'Avatar' came. The pace of growth for IMAX, a Canadian entertainment technology innovator offering an immersive movie experience, has been sluggish in India.īut officials are hopeful that the resounding success of Baahubali 2: The Conclusion, which was also released in IMAX format, will translate into a positive effect for its India footprint - just as James Cameron's Avatar worked in its favour globally back in 2009. Follow us on Baahubali 2 will have a very positive impact on IMAX: John Schreiner
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